|
search engine optimisation |
The main reason behind owning a website is to promote the business on global front. More and more people are using websites to penetrate the vividness of client segments deeper. Getting a features studded website created and holding it back is not going to do any good to your business. A website delivers better business only if it ranks well on popular search engines results. Once your website ranks well, it is more likely to be visited by visitors searching for the products and services you deal in.
To get the expected business boost, one needs to pay special attention to some important search engine ranking factors. Today, majority of web owners is outsourcing SEO services or is getting it done in house by hiring SEO experts. Search Engine Ranking for a website depends on the numbers of quality websites linked with the concerned website. More numbers of ethically justified quality links lead the website towards higher search engine ranking. Good rank symbolizes the company’s reputation also. A seasoned SEO Company or professional take all the search engine ranking factors in to consideration. List out these ranking factors to ensure the SEO success:
Search Engine Ranking Factors That Influence SEO
Ranking factors can be divided in to two categories: off page ranking factors and on page ranking factors.
Off Page Search Engines Ranking Factors
- The proper use of Keywords in URL, domain name, title tag, header, meta tag and meta tag description is the key to on page optimization. Keyword should be close to beginning. Title tag should not exceed the limit of 70 characters. Meta description should be less than 200 characters. The body content should support the keywords used in meta tag.
- All keywords density in page text should be within 5 – 20%.
- Individual keywords density should not be more than 5%.
- Keywords phrase order is an important factor that is hardly noticed by the SEO experts. Search for the most used query phrases and use the keywords in the same order.
- Proper use of keywords in H1, H2 and H3 also affects the rank position.
- Internal links too must contain keywords.
- Small file sizes are liked by the search engines; keep it less than 100K size.
- Proper Site map is very important from SEO perspective also; do not take it just as navigation tool.
On Page Search Engines Ranking Factors
Links are the main area one should be focused upon while implementing off page optimization strategy. Using content and links together has always been preferred to bring sharper results and better rankings for websites. Here are some off page SEO factors that need special attention for better ranking:
- Number of inbound links
- Age of link
- Link location on referring page
- HTML title of referring page
· Anchor Text To Specific Pages
· Quality of links
· Links building speed
Blogging, Forum Postings, Search Engine Submission, Directory Submission, Social Bookmarking, Link Exchange, Cross-Linking, Link Baiting, Business Reviews, Article Submission, Press Release Promotion and Classifieds Submission etc are commonly performed off page SEO exercises.