|
Social Media Optimization |
SEO And SMO: Promotional Activities With Different Focus
Considering the importance, flexibility and the cost-effectiveness offered by Social media optimization, business organizations are increasingly opting for SMO techniques to promote their business effectively. However, end results depend upon the right blending of traditional SEO and SMO efforts. Some web owners think that SMO is the part of SEO; it is not. SEO is more focused to improve the visibility of website in results of major search engines while SMO is focused more to popularize the website as well to establish the brand value. Like in SEO, SMO experts too face stiff competition and only organic activities serve long term interests.
SMO Techniques
Social Media Optimization uses different techniques in optimizing the websites. Traffic can be increased by making use of SEO techniques and social media tools together. Social media optimization involves an intelligent use social bookmarking techniques, video and photo sharing, social news buttons, and posting of updates on the most preferred social networking sites on a regular basis. The basic idea is to drive the traffic to the website without spending much of dollars through search engine advertising.
As of today, list of popular social media platforms includes Twitter, Facebook, WordPress, YouTube, LinkedIn, MySpace, and many more. Through these channels, one can typically exchange personal thoughts, expressions, ideas, experience with products & services in form of photographs, business ideas and social messages etc. Because of flexibility and wide social exposure offered by these social media channels, most business organizations make the best use of these tools to promote their business. But definitely, these platforms are not meant just for developing or stuffing inbound links. Search engines have become smarter; these can penalize too the website with numbers of irrelevant inbound links.
When a user searches a particular product or a service, he/she mostly uses few popular words or phrases related to the products & services he is looking for. These keywords lead the searcher to the websites that contain the desired information. By using the right keywords and posting the relevant content on social networking sites, one can increase the chances to invite more viewers to the website. However, just the use of relevant keywords is not enough to increase the website visitors and actual buyers. Less or excessive use of keywords affects the ranking in great way.
What is Social Media Optimization?
Social media optimization or SMO is a defined process in which social media tools or channels are used to popularize a website for traffic boost. Social media tools play an important role in promoting a website through networking platforms. Use of social media optimization tools gives an edge to SEO plan and its results. As on one hand the rightly selected keywords play an important role in driving the traffic towards a particular website while, on the other hand, SMO uses popular social platforms (websites) to promote the products & services collaterally.
Social Media Optimization promotes the business activities among the targeted client segments. Activities like making a profile on social networking websites and posting updates on Twitter or other similar nature websites are the essential part of any SMO plan. Social Media Optimization, if actuated with right techniques, improves the traffic and conversion ratio both.
SMO Techniques
Social Media Optimization uses different techniques in optimizing the websites. Traffic can be increased by making use of SEO techniques and social media tools together. Social media optimization involves an intelligent use social bookmarking techniques, video and photo sharing, social news buttons, and posting of updates on the most preferred social networking sites on a regular basis. The basic idea is to drive the traffic to the website without spending much of dollars through search engine advertising.
As of today, list of popular social media platforms includes Twitter, Facebook, WordPress, YouTube, LinkedIn, MySpace, and many more. Through these channels, one can typically exchange personal thoughts, expressions, ideas, experience with products & services in form of photographs, business ideas and social messages etc. Because of flexibility and wide social exposure offered by these social media channels, most business organizations make the best use of these tools to promote their business. But definitely, these platforms are not meant just for developing or stuffing inbound links. Search engines have become smarter; these can penalize too the website with numbers of irrelevant inbound links.